This article is a continuation of the series started in the last issue of this ezine where you learned – when undertaking any great entrepreneurial endeavor – there are four levels in which transformation occurs – and ALL levels need to be present to have the greatest possible impact!
The first level is YOUR transformation as the creator; the second level is the transformation of your “tribe” or readers; the third level is the transformation of your business (a natural benefit of the first two); and fourth is ultimately the transformation of the world.
Today we’ll take a look at the second level… transforming your “tribe”!
After you’ve determined the transformation that YOU want to have via a project you’re working on, it’s essential to then identify the transformation you want your “tribe” to have.
When I refer to your “tribe” who I’m referring to are your readers if you’re an author; your clients if you’re a coach/consultant/healer; your audience if you are a speaker; your customer if you sell products, etc. It can also refer to the readers of your newsletter, social media, blogging, etc. Basically, it’s the sum total of all of the people who you are (or want to) impact with your expertise and offering.
Believe it or not, though, it’s easy to get so wrapped up in what you’re creating (the words, ideas, strategy, structure, content, copy, marketing, etc.) that you leave out the most important part… and that is to truly connect with the transformation you desire for the people you want to reach.
The thing to focus on when contemplating this level of transformation is the tangible outcome you help someone experience. I know, sometimes it can be challenging to identify exactly what the transformation is. But, it’s important to figure it out!
Try this. Take a walk down memory lane and bring to mind some of your favorite clients that you’ve gotten the best RESULTS for. Those results are the key to the transformation you provided them. Perhaps you rid them of old pains in their body or helped them put together an easy-to-follow strategic plan; maybe you showed them how to increase their income, lose weight, open their heart, or heal a relationship that had been challenging them for year. Every one of these results occurred because of some transformation you provided for them.
When you wrap your mind and heart around connecting with the transformation that you provide for others, it’s like opening the floodgates of abundance! The power, clarity, impact and bliss that come from making this connection are like rocket fuel for all of your endeavors. Getting this piece in place helps you slip into the flow where you can easily connect with your worth and value through the benefits (transformation) you provide for those you are here to work with.
Stay tuned for Part 3 in my next issue where we’ll dig into the third level of transformation – your business!
In the meantime, I’d love if you’d comment below and let me know the transformation you want to happen for the people you serve. Thank you!